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Monthly Archives : June 2008

Networks, Affiliates Reach Agreement in Long-Simmering Dispute

A volatile chapter in the history of network-affiliate relations will be closed June 9 when representatives of ABC, CBS, Fox and NBC and local stations submit to the Federal Communications Commission a quietly negotiated agreement that would eliminate the need…

Upfront Sales Surprisingly Strong

But Much of Money Seems to Be Shifting From Scatter Market

Fox, ESPN Expected to Join Field of Bidders for ’14, ’16 Olympics

With two months to go before the Summer Olympic Games in Beijing, studios already are crunching numbers in preparation for bidding for the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Olympics. That process is expected to be…

Sponsors an Integral Part of TBS’ ‘My Boys,’ ‘Engvall’

Advertisers on TBS are getting involved in some funny business. Mobile phone provider Alltel Wireless has signed on as promotional partner and sponsor of “My Boys” in a deal that creates an integrated promotional campaign featuring characters from the series…

Internet Week Turnout Proves Web Is Growing Fast

The line snaked around more than two city blocks in Brooklyn. Eager fans waited anxiously, hoping for admission into a prized event on an early June evening. They weren’t lined up to see Miley Cyrus perform or to catch a…

Candidates Are Set, But Battle Is Just Beginning

Forget any talk about a break in the election campaign. Campaign observers and some consultants are predicting that a messaging and positioning battle will take place in the next eight weeks that could not only define the November election, but…

DirecTV’s Digital Transition Ads May Be Confusing Viewers

Add one more point of confusion to the digital TV transition. Satellite broadcaster DirecTV is airing misleading public service messages telling subscribers they don’t need to do anything in advance of the country’s Feb. 17, 2009, transition from analog to…

‘Comics Unleashed’ Clears 90% of U.S., Plans Autism PSAs

Byron Allen’s Entertainment Studios has renewed daily half-hour comedy series “Comics Unleashed” for the fall on stations representing more than 90% of U.S. households, including WCBS in New York, KABC in Los Angeles and WCIU in Chicago, where the series…

Sportscasting Legend McKay Dies

Symbolizing an era of sports with “the thrill of victory and the agony of defeat,” legendary sportscaster Jim McKay died Saturday of natural causes on his farm in Maryland. He was 86. As host of “Wide World of Sports” for…

A&E Puts Swayze’s ‘Beast’ Into Production

A&E Network has decided to go forward with production of a new series starring Patrick Swayze, who discovered he had a life-threatening pancreatic cancer a few months ago. “The Beast” had been a leading contender to be A&E’s first original…