High Reach Still Key to Best Results
Smartest TV Ad Buys Cast Their Nets Over the Biggest Audience Possible
Daily Archives : Jul 6, 2008
Appointment Viewing Lives Online
Web Video Sites Attract Consumers With Fresh Content, Plenty of Promotion
Fox Lands Osbournes Variety Show
Series Expected to Mix Competition, Performance, Stunts
NBC Universal Buys Weather Channel
NBC Universal, along with private equity firms Bain Capital and the Blackstone Group, have agreed to acquire the Weather Channel from Landmark Communications almost a month after they became the exclusive bidders. The announcement of a definitive agreement Sunday afternoon…