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Monthly Archives : August 2008

ABC Hits the Road to Promote Shows

ABC is bringing pie and prizes to the public, taking to the road to promote the return of “Pushing Daisies” and the launch of new game show “Opportunity Knocks.” The network Wednesday unveiled plans for separate cross-country promotional tours designed…

Station Muzzles New Anchor in Chicago

Jeff Goldblatt, the new anchor at WFLD-TV in Chicago, appears uneasy on air to Chicago Sun-Times columnist Robert Feder. Feder reports that attempts to talk to Goldblatt about his background and new job were rejected by a station spokesman.

Sci Fi Promotes Chiavelli, Jackson

Sci Fi Channel has promoted Matthew Chiavelli to VP of broadband and mobile for the network, Daily Variety reports. In his new role, Chiavelli will work with the development team on the west coast on potential digital-to-TV pitches, in addition…

‘LonelyGirl15’ Guys Prep Next Web Effort

The creators of Web series “LonelyGirl15” plan to release the next spin-off of the pioneering online serial on Sept. 20, employing a programming schedule that imitates traditional television. The new Web show, “LG15: The Resistance,” will debut a six-minute episode…

Vick Episode Sets Animal Planet Record

Animal Planet’s Sunday night premiere of “Animal Witness” gave the network its most-watched series debut when it pulled in 1.1 million viewers, Multichannel News reports. The episode told the story about former Atlanta Falcons quarterback Michael Vick and his role…

DIY Marathon Teaches ‘100 Skills’

DIY Network will air a weekend marathon of “Cool Tools” episodes under the blanket title of “100 Skills Everyone Should Know,” Multichannel News reports. The marathon, to be hosted by “Tools” host Chris Gundy, will coincide with special Popular Mechanics…

DGA Awards Date Set

Get those ballpoint pens fired up, DGA members. Daily Variety reports DGA ballots will be mailed Dec. 15 for television and on Dec. 1 for feature films for the guild’s 61st annual awards show. Nominees will be announced Jan. 8…

‘Mad Men’ Twitter Accounts Restored

After pulling the plug Monday, fake Twitter accounts in the names of “Mad Men” characters were up and running again Tuesday, the Silicon Alley Insider reports. The show’s network, AMC, had issued a Digital Millennium Copyright Act takedown notice to…

Cable News Networks Reap Political Ratings

The cable news networks, especially CNN, hit ratings pay dirt Monday night with their wall-to-wall coverage of the opening night of the Democratic National Convention. The convention lineup, featuring addresses by Massachusetts Sen. Ted Kennedy and presidential candidate Barack Obama’s…

Everyone Aboard the DRTV Train

Direct response television advertising is on the rise, reports AdWeek. Money spent on traditional TV advertising is relatively stagnant: First-quarter figures for 2008 saw only a 2% rise from the same time the previous year. DRTV expenditures, however, grew 19%…