The halo effect of the Summer Games has bolstered more than NBC’s ratings. NBC Universal’s online outlet, NBCUniversalstore.com, also is feeling the love from a sales spike of Olympics merchandise. For the first 12 days of the Beijing Games, sales…
Production Expertise Helps Net ‘09 U.S. Open
Famous Faces, Tech Tweaks Add Sizzle
Meidel Expects to See ‘Smackdown’ Effect
Nyah, nyah, nyah, nyah, nyah! The Insider will hold her head up higher and stand a little taller the next time a so-called friend pooh-poohs her obsession with “Big Brother,” an obsession not unknown to faithful readers. It turns out…
Walt Disney’s ESPN sports network next week will start high-definition broadcasts on its college sports channel in time for the beginning of the college football season. ESPNU was launched in 2005 and is available to about one-fifth of the 96…
Does anyone really believe that consumers like pre-rolls ads online? Because I think pre-roll ads—the ones that walk and talk like 15- or 30-second TV commercials and run in front of Internet programming—simply suck. Yeah, yeah, yeah, I get that…
More than halfway through 2008, it already seems safe to call the television year one for the ages, from strikes to cable’s continued insurgence to presidential campaign coverage. Banner times. But as noteworthy for what it’s seen is what 2008…