Ski Channel Is Fully Financed
VOD Channel Staffs Up, Looks to Launch
Monthly Archives : November 2008
Learning From One Another
Cable Marketers Compare Notes, Share Case Studies in Boston
N.J. a Fly-Over State for Comcast
On-Demand Push Takes to the Air
NBCU Digital Hits Right Note
Campaign in Concert With Music Choice Enhances Appeal of Lesser VOD Offerings
Comcast Makes VOD Promos an Experience
On-Demand Campaigns for ‘Dark Knight,’ ‘Spider-Man 3’ Snare First-Place Honors
HBO’s Labor of Love
‘John Adams’ Proved Marketing Challenge
Runners-up: WWE, Cox, Showtime
Besides the first-place winners in the CTAM On-Demand/Multiplatform Case Study Competition, three runner-up campaigns are being recognized at CTAM Summit ’08 in Boston this week: WWE’s Biggest Fan promotion, Cox Interactive on-Demand and Showtime’s “Dexter” and “Brotherhood” multiplatform sampling and…
Programming Across Generations
Networks, Cable Outlets Know Kids Benefit If Parents Watch With Them
Putting Family First
Rebranded Group Expands Mandate
Cable Companies Make Pitch for HD
Offering Everything From Lower Prices to Expanded Choice, They Aim to Please