The Interactive Advertising Bureau plans to simplify advertising serving and media buying by creating a common platform on which ad agencies and Internet publishers can trade information, Media Post reports. A best practices guide and new standards for Web video…
Comedy Central is using instant-messaging site Meebo to host live user comment and blogging on Election Day, Media Post reports. In addition to connecting “amateur pundits” in chat rooms, the site will have a live blog from Patton Oswalt from…
ComScore is starting a service that measures audiences for content such as videos and digital photos that are viewed over multiple mediums in an effort to compete against other media research firms such as Nielsen, MediaWeek reports. The service is…
The 2008 Breeders’ Cup World Championships, which aired Oct. 24-25 on ABC, ESPN and ESPN2, attracted 19.8 million viewers. The horse-racing championship was up 62% in viewers from last year’s 12.2 million viewers. The event also attracted a 0.7 household…
The federal appeals court in Washington, D.C., today ruled to uphold the FCC’s decision to require cable systems to make the digital signals of local broadcast must-carry stations viewable to all subscribers, including analog subscribers. The decision was made despite…
ABC is giving a vote of confidence to second-year comedy “Samantha Who”? The network has ordered seven additional episodes of the Christina Applegate series, bringing to 20 the total number of episodes it plans to produce. While full-season orders usually…
Video technology company Clearleap has secured $3.3 million in venture debt financing from Silicon Valley Bank. The funds will go toward enhancing development of infrastructure and business management products for television service providers and media content owners. Clearleap, whose platform…
Barack Obama’s presidential campaign is taking the unprecedented step of launching its first advertising in rival John McCain’s home state of Arizona. Obama campaign manager David Plouffe announced the advertising buy this morning, saying the campaign also would relaunch advertising…
The Comcast Entertainment Group said Friday it made a deal with ABC Radio Networks that will bring content from E! Entertainment, Style Network and G4 to radio listeners. E! is expected to create celebrity and entertainment content for radio. Style…
As the presidential campaign moved into its closing weeks, negative ads continued to dominate the airwaves. But Barack Obama’s ads have turned more negative while Republican John McCain has mixed in some positive messages to his earlier all-out-attack strategy. A…