Marketers are asking the television networks and Nielsen to produce ratings for how many viewers actually watch their ads, Advertising Age reports. The current ratings system, known as C3, tracks how many viewers didn’t skip past an “average commercial minute”…
Yahoo is created three new ad services, AdWeek reports. The services each promote better targeting by using a consumer’s previous online activity, the trade paper says. —Aimee Picchi
The FCC has extended its deadline for commenting on the 2007 video competition report, Broadcasting & Cable reports. The commission said on Monday it will combine the reports from 2007-2009 into a one document, the trade paper says. —Aimee Picchi
Comcast has promoted Steve Margosian to oversee sales and marketing for its Versus network and Golf Channel, MediaPost reports. The move comes as the company integrates sales operations of the two channels, the trade site says. —Aimee Picchi
The History Channel is producing 12 online episodes of “Great and Telling Tales,” MediaPost reports. The Web-only show is hosted by historian Timothy Dickinson, who adds wry observations to the animated program, the publication says. —Aimee Picchi
Church music director Danny Gokey is getting some backlash over his tragic personal story, with some fans saying he’s exploiting his wife’s death for sympathy, the New York Post reports. Exploiting personal stories isn’t new for “Idol,” which got mileage…
Fox reality cooking show “Hell’s Kitchen” will get a visit from 9-year-old Felix Light, who spoofs chef Gordon Ramsay, the New York Post reports. “We shot it already and it’s hilarious,” “Hell’s Kitchen” executive producer Arthur Smith tells the tabloid….
Film and television commercial director Howard Zieff died, the Associated Press reports. He was 81. Zieff, who directed films such as “Private Benjamin,” also created slice-of-life TV commercials such as his “Spicy Meatball” ad for Alka-Seltzer, the news agency says….
Asa Aarons, a former reporter from WNBC-TV in New York, is resurfacing as an employment correspondent for New York 1 News, New York Daily News reports. It’s his first full-time television gig since getting cut from WNBC in 2007—an experience…
Comcast said it will start a Web-based video-on-demand service by the end of the year, TVPredictions.com says, citing an article in Home Media Magazine. Comcast said the service would include programs and movies from TV networks and Hollywood studios, the…