The star turn by McDonald’s McFlurry dessert on last week’s “30 Rock” sure looked like product placement, but wasn’t, according to Advertising Age. NBC did run the script by McDonald’s, a scene was shot in a McDonald’s restaurant, and the…
ESPN is launching a localized Web site devoted to sports in Chicago, the Chicago Tribune reports. The site will feature a “SportsCenter”-style newscast with breaking news provided by WLS-TV, the local Disney-owned station. MillerCoors has signed on as the charter…
“The Biggest Loser” plans to cast entrants for next fall’s show from cities that make the “Fattest Cities in America” list, the Hollywood Reporter says. The NBC show will look at why those towns are dealing with weight issues, the…
USA Today says that “24” and “Lost” both seem to have been revived this season. Fox’s “24” has a simpler story that’s easier to follow, the paper says, while “Lost” on ABC has made its characters deeper to lead viewers…
The Buffalo, New York-area home destroyed by the crash of Flight 3407 is the focus of an online petition to get the house rebuilt by ABC’s “Extreme Makeover: Home Edition,” the New York Daily News reports. More than 80,000 people…
Charles Barkley, due to return to the TNT’s NBA announcing booth Thursday night, said he will be getting alcohol counseling following his arrest for driving under the influence in an interview with colleague Ernie Johnson on NBA.com. The interview prompted…
Bucking the bad economic news, online video ad network Tremor Media landed $18 million in venture funding in a round led by Meritech Capital Partners, with participation from Tremor Media’s existing investors. The cash represents the third round of funding…
The Sinclair-owned television stations in Las Vegas rolled the dice on a Feb. 17 digital switchover—and so far, the bet seems to be paying off. Mike Brown, director of engineering for Sinclair duopoly KVCW and KVMY, said that as of…
Former “American Idol” contestant Katherine McPhee will appear in an April episode of CBS’ “CSI: NY,” playing a singer, the Hollywood Reporter says. McPhee played herself in a 2007 “Ugly Betty” episode while also appearing in movies such as “The…
BlueRun Productions, which is in production with such horse-related films as “Of Kings and Cowboys,” signed a content agreement with HorseTV, Daily Variety reports. Over the next three years, BlueRun will create at least six original series for the network,…