New estimates from Forrester Research indicate that ad spending on digital will overtake TV ad spending in two years, Advertising Age reports. The estimates are based on the research firm’s ForecastView model. (Click here to see the chart.) Additionally, U.S….
Video streaming service Netflix is about to roll out a “Madagascar” spinoff, with the original series “All Hail King Julien” set to premiere on Dec. 19, The Hollywood Reporter’s Live Feed reports. The spinoff is the second project to come…
Daredevil Nik Wallenda added a blindfolded wire walk to his latest stunt for Discovery, but viewers apparently did not want to watch — at least not in the numbers they delivered for his previous telecast. The Los Angeles Times’ Show…
I love cars. More specifically, I love to drive cars. As a native Southern Californian — and a second-generation one at that — most likely it’s in my DNA. But what I actually know about fixing cars would, as the…
By Tim Peterson Advertising Age U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. U.S….