The Heene family–the ones that pulled the ‘Balloon Boy’ hoax last week–won’t be getting any extra publicty on the Lifetime network.

CNN is reporting that next Thursday, Oct. 29th, Lifetime had scheduled to air a rerun of the first episode of "Wife Swap"  that featured the Heenes. The show first aired on ABC.

According to the article, "Once we found out" [it was allegedly a hoax]," a Lifetime spokesperson said, "we decided to pull it off the air. At this time, we don’t have any plans to air it in the near future."

The episode continues to be available on Youtube, the report says.

–Chuck Ross