ESPN On Demand, a new service from the sports giant, began running on Comcast today, reports B&C.

The On Demand channel will rebroadcast the films from ESPN’s "30 for 30" documentary series, and will feature the latest content from the upcoming Winter X Games 14 in Aspen. Other programs available include the recent Alabama vs. Texas college championship game, the World Series of Poker and coverage from the 2010 FIFA World Cup.

— Allison J. Waldman