Reflecting the spread of smartphones, Americans are spending 20% more time watching or listening to TV, radio and the Internet versus 10 years ago, reports The New York Times.
The story says that consumers spent an average of 8 hours and 11 minutes a day with radio, TV or the Internet in January 2011, compared with 6 hours and 50 minutes in 2001. The increase in time spent consuming media also reflects a rise of 26 percentage points in the number of Americans with Internet access, the article notes.
“This morning, a colleague in the cab with me spent 20 minutes checking e-mail and listening to things online,” said Tom Webster, an executive at Arbitron, which conducted the study with Edison Media Research, the piece says.
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