The music of the Beatles is being made available for the first time on a popular digital platform, Rolling Stone reports. Thanks to a deal with iTunes the songs are now being sold as ringtones.

The 30-second ringtones are selling for $1.29 each, the story reports.

Beatles songs have been available on iTunes since November 2010, something that took years of negotiations to achieve, the report notes.

The story adds that the Beatles “may have waited too long to get in the ringtone business, as the market has been in decline since smartphones and ringtone-making apps have become more popular.”