AT&T has signed a multiplatform deal with Nickelodeon in an effort to market its wireless service and products to the coveted tween demographic, MediaWeek reports. Popular segments from the Nick show “iCarly” will be re-created in spots for AT&T with actors using Samsung Palm Centro phones. AT&T also plans to work its product into the show proper this fall, so be on the lookout for an episode with a plot that relies heavily on a Sony Ericsson W35 Walkman.
—Christopher Perez