USA Network will integrate the Buick Lucerne sedan in five upcoming episodes of “Monk” as part of a sponsorship agreement.
The Lucerne makes its first appearance on August 4. In the show, Sharon Lawrence plays a real estate agent who hires the lead character, Mr. Monk, to investigate a scratch on her Buick. In a later episode, Mr. Monk’s assistant Natalie drives a Lucerne.
Buick will also be the exclusive sponsor of the Monk Web site, monk.usanetwork.com. The car will be integrated into one level of the “Monk’s Mind Game” on the site.
USA’s ‘Monk’ to Integrate Buick Lucerne
Jul 27, 2006 • Post A Comment