Television advertisements for this week’s Super Bowl are receiving about 20% less blog chatter than last year, as past advertisers such as Procter & Gamble and Emerald Nuts aren’t including spots in this year’s broadcast, Advertising Age reports, citing Nielsen Online’s Blogpulse. Much of the public also may be preoccupied with subjects such as the economy and President Barack Obama’s recent inauguration, pulling attention away from the multimillion-dollar ads, the magazine says.
—Danny King