CBS is airing a humorous public service announcement promoting a sweepstakes where the winner gets a four-night trip to New York and a free colonoscopy, Daily Variety reports. “We don’t want PSAs to be part of the background noise,” CBS Corp. executive vice president Marty Franks tells the trade paper. The contest is open to U.S. residents who are between 40 to 79 years old, Variety says.
—Aimee Picchi