USA Network to Market ‘Modern Family’ Like It’s an Original Program — Rips Page From ‘Psych’ Playbook to Promote Expensive Acquisition
By Jeanine PoggiAdvertising Age USA Network is calling all Mofys — its nickname for rabid "Modern Family" fans it’s banking will tune in when reruns of the sitcom premiere in the fall. Alexandra Shapiro, exec VP-marketing and digital at USA,…