Breakthrough: Looks Like Nielsen Will Expand Its Definition of TV Viewing. ‘The ratings company will roll out a system to measure broadband, Xbox and, in time, iPads, with more changes to come’
"The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter." So writes the THR’s Alex Ben Block. Block’s story…