Local TV Revenues Will Be Up 14% This Year Because of Political Ads. Without Those Ads Local TV Would Only Be Up 2%. Overall Political Ad Spending Will Hit $2.7 Billion This Year, Up 30% Over the Midterm Elections of 2010
Political ads are the gift that keeps on giving to local TV stations. "Overall, [media agency] Magna Global says political advertising is expected to hit $2.7 billion for 2012 — a 30% gain over the $2.1 billion level in 2010,…