Radical Idea: Why Marketers Need to Devote Most of Their Face Time With Agencies Discussing Media, With Creative Just Taking Up the Last 10 Minutes of the Meeting
Plus, in today’s Media Planner e-Newsletter, please find a salute to TVWeek’s 2012 Media Buyer of the Year. To read that piece, please click here. Why Media Deserves Most of the Time in Your Meeting with Your Client By Antony…