Discovery Networks Looking for an ‘Economic Goodie’ From Distributors if It’s Going to Embrace TV Everywhere; Separately, Discovery Has Strategy to Get Higher Ad Rates for Investigation Discovery
Discovery Communications CEO David Zaslav says the company needs an incentive if it is to embrace the TV everywhere concept, writes our friend David Goetzl in MediaDailyNews. According to the article, "It may be a while and take some serious…