‘Idol’ Revamps Syndie ‘Rewind’
Stations Enthusiastic About Focus on Popular Contestants
Author Page
3,973 Entries
ESPNU to Start HD Broadcasts This Month
Walt Disney’s ESPN sports network next week will start high-definition broadcasts on its college sports channel in time for the beginning of the college football season. ESPNU was launched in 2005 and is available to about one-fifth of the 96…
Column: Who’s Watching Pre-Roll Ads?
Does anyone really believe that consumers like pre-rolls ads online? Because I think pre-roll ads—the ones that walk and talk like 15- or 30-second TV commercials and run in front of Internet programming—simply suck. Yeah, yeah, yeah, I get that…
Guest Commentary: Recalling TV’s Greatest Night of Programming
More than halfway through 2008, it already seems safe to call the television year one for the ages, from strikes to cable’s continued insurgence to presidential campaign coverage. Banner times. But as noteworthy for what it’s seen is what 2008…
QuickTakes: Will NBC’s New Fall Shows Get a Boost From the Promos Aired During the Olympics?
Will NBC’s new fall shows get a boost from the promos aired during the Olympics? “With NBC delivering twice the 18-to-49 prime-time demo of the combined viewership of ABC, CBS and Fox, the network should get an extraordinary and cost-effective…
Editorial: Party Conventions Invite More Coverage
Permit us to borrow a line from a cable news channel promo running right now: Every four years, a lifetime of training culminates in a contest that determines champions and also-rans—and we aren’t talking about the Olympics. The subject, of…
Regional Sports Networks Join the HD Party
NBC Universal was thinking globally when it said last month that all 3,600 hours of the Beijing Olympics to be aired by its networks would be in high definition. Now, many U.S. regional networks are acting locally by taking a…
Selling Sponsorship
Sony, Microsoft Explore Potential With Web Series ‘Coma’
It’s Worth Going the Extra Mile
Adding Value for Clients Makes the Difference Between Service, Transaction