Range Rover Goes on National Geographic’s Expedition
National Geographic Channel Hitches Ride With Sponsor
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Reversing Declines at GAC
Cable’s Great American Country has been drawling a sad song lately, but the Scripps Networks Interactive-owned channel expects to post record revenue in the fourth quarter, the company says. One of the more successful cable programmers, Scripps last month announced…
Ski Channel Is Fully Financed
VOD Channel Staffs Up, Looks to Launch
Learning From One Another
Cable Marketers Compare Notes, Share Case Studies in Boston
N.J. a Fly-Over State for Comcast
On-Demand Push Takes to the Air
NBCU Digital Hits Right Note
Campaign in Concert With Music Choice Enhances Appeal of Lesser VOD Offerings
Comcast Makes VOD Promos an Experience
On-Demand Campaigns for ‘Dark Knight,’ ‘Spider-Man 3’ Snare First-Place Honors
HBO’s Labor of Love
‘John Adams’ Proved Marketing Challenge
Runners-up: WWE, Cox, Showtime
Besides the first-place winners in the CTAM On-Demand/Multiplatform Case Study Competition, three runner-up campaigns are being recognized at CTAM Summit ’08 in Boston this week: WWE’s Biggest Fan promotion, Cox Interactive on-Demand and Showtime’s “Dexter” and “Brotherhood” multiplatform sampling and…
Programming Across Generations
Networks, Cable Outlets Know Kids Benefit If Parents Watch With Them