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Advertisers on TBS are getting involved in some funny business. Mobile phone provider Alltel Wireless has signed on as promotional partner and sponsor of “My Boys” in a deal that creates an integrated promotional campaign featuring characters from the series…
The line snaked around more than two city blocks in Brooklyn. Eager fans waited anxiously, hoping for admission into a prized event on an early June evening. They weren’t lined up to see Miley Cyrus perform or to catch a…
Forget any talk about a break in the election campaign. Campaign observers and some consultants are predicting that a messaging and positioning battle will take place in the next eight weeks that could not only define the November election, but…
Add one more point of confusion to the digital TV transition. Satellite broadcaster DirecTV is airing misleading public service messages telling subscribers they don’t need to do anything in advance of the country’s Feb. 17, 2009, transition from analog to…
Byron Allen’s Entertainment Studios has renewed daily half-hour comedy series “Comics Unleashed” for the fall on stations representing more than 90% of U.S. households, including WCBS in New York, KABC in Los Angeles and WCIU in Chicago, where the series…
Symbolizing an era of sports with “the thrill of victory and the agony of defeat,” legendary sportscaster Jim McKay died Saturday of natural causes on his farm in Maryland. He was 86. As host of “Wide World of Sports” for…
A&E Network has decided to go forward with production of a new series starring Patrick Swayze, who discovered he had a life-threatening pancreatic cancer a few months ago. “The Beast” had been a leading contender to be A&E’s first original…
The board of directors of the National Cable & Telecommunications Association approved a plan that would align a variety of national annual industry meetings and events within one week in the spring and one week in the fall. The cable…
ESPN360.com has inked a deal with Bluff Media that will bring live coverage of marquee poker events to the broadband network. The agreement sees ESPN360.com and ESPN Mobile TV, its 24-hour mobile platform, airing 24 poker events beginning today with…
Turner Broadcasting has begun completing upfront deals. With the major broadcast networks nearly done with their upfront sales, Turner’s pacts with buying agencies including Magna Global signal that the cable market should be hitting full steam by the weekend. A…