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Everybody talks about multiplatform ad campaigns. Some networks sell them. Some agencies put them together for their clients. Now MTV Networks says it can measure them. The argument has long been made that by giving customers more interconnected ways to…
CBS is hoping a scheduling strategy that stresses laughs, ladies and lots of procedural dramas will help it regain the Nielsen crown it’s ceding to Fox. After a five-year run as the most-watched network, CBS later this month is expected…
Please join Josh Sapan, Char Beales, Kathleen Finch and Italia Commisso Weinard to discuss “The Future of Cable” this Sunday at the NCTA Show in New Orleans. The event will include presentation of the TelevisionWeek Cable Executive of the Year…
CBS unveiled its 2008-2009 programming strategy at an upfront week presentation in New York this morning. MONDAY 8 p.m.: “The Big Bang Theory” 8:30 p.m.: “How I Met Your Mother” 9 p.m.: “Two and a Half Men” 9:30 p.m.: “Worst…
ABC Entertainment President Steve McPherson closed his efficient 2008-2009 programming presentation at Lincoln Center’s Avery Fisher Hall by thanking The CW for throwing ABC’s upfront party Tuesday afternoon. He was just joking, of course. The CW’s party immediately followed ABC’s…
Turner Broadcasting plans to introduce a new advertising system designed to match commercial messages with the content of its programming. Turner, which holds its upfront presentation to advertisers Wednesday morning in New York, calls the system “TVinContext” and says it…
NBC Universal Co-Chair of Entertainment Ben Silverman is touting the advantages that his company offers to advertisers who want to reach viewers on broadcast, cable and the Web. He also gives TVWeek’s Josef Adalian and Andrew Krukowski props for getting…
CBS is considering adding another night of comedies, a move of “Without a Trace” and several new dramas to its lineup. That’s the buzz, at least, according to conversations with several Hollywood agents, executives and studio insiders. CBS keeps an…
The CW quietly revealed details of the four new shows likely to air on Sunday nights as part of its new Media Rights Capital-produced lineup. Titles of the new shows flashed during the network’s upfront party Tuesday. In an interview…
Total revenue for the 10 largest stand-alone media, entertainment and communications companies rose to $59.9 billion during the first quarter of 2008, with profit before some costs at $16.7 billion, according to an analysis conducted by independent financial research provider…