neoteric

Sprout Measures VOD Interaction

Baltimore Families Take Part in Focus Groups

Bob Schieffer has made it official: He’s going to retire from CBS News in January, just before his 72nd birthday. The moderator of “Face the Nation” for the last 17 years is not going to retire from Washington, D.C., or…

PSA Goes Nationwide

Insurance Giant Backs Lifetime Campaign

ABC Family Plan: Keep Them Tuned

Using ‘Tease and Reveal’ Tactics to Thwart Ad-Skipping

MediaVest Running VOD Taste Test

Dove Chocolate Tries Multipronged Marketing Plan

Editorial: Evolution Pressures Content Providers

The major point of NBC Universal President-CEO Jeff Zucker’s keynote address at last week’s annual convention of the National Association of Television Program Executives in Las Vegas was that we’re going through tumultuous change in the TV business. It’s a…

Guest Commentary: Auspicious Year for Asian Programming

Thursday marks the start of the Lunar New Year, the single most important holiday for Asian communities around the world. Many Asian groups across America, including Chinese and Vietnamese communities, will celebrate this significant event with family and friends hoping…

Networks Go All Out for Super Tuesday

Prime-Time Plans Reflect Interest in Historic Election

First-Run Lineup Shakes Out

Station Schedules Look Nearly Set

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Product Placement Scrutinized