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NatGeo Turns Up Heat on Promo Campaign
Realistic-looking news bulletins from the future about flooding in New York and water emergencies in Southern California are part of a multifaceted campaign for an upcoming special on global warming on National Geographic Channel. The “bulletins” don’t mention the special,…
Rosenberg Enters New Era
Ex-Universal TV Exec Forms Digital Ad Service Company
Web Video Embraces Product Placement
Web video creators including Tay Zonday, Rhett and Link and Hayden Black of “Abigail’s X-Rated Teen Diary” are embracing product placement advertising. Check out an exclusive video report from TelevisionWeek writer Daisy Whitney, who gives the scoop in this week’s…
Clinton, Obama Campaigns Said to Be Considering Network Ad Buys
Facing the daunting task of reaching voters in more than 20 states that hold primaries on Super Tuesday, Feb. 5, Sen. Hillary Clinton’s and Sen. Barack Obama’s campaigns have started to examine purchasing network TV time. An official at one…
NBCU Gives GE’s Fourth-Quarter Earnings a Boost
General Electric reported earnings of $6.8 billion, or 68 cents per share, for the fourth quarter ended Dec. 31. That’s an increase of 15% from the $5.9 billion earnings in the fourth quarter of 2006. Revenue for the fourth quarter…
Directors, Producers Make a Deal
The Directors Guild of America and the Alliance of Motion Picture & Television Producers reached a tentative contract agreement today after less than a week of negotiations. According to the DGA, the contract negotiations included new residual formulas for paid…
Dingell Schedules Hearing on DTV Transition
House Energy & Commerce Committee Chairman John Dingell is still unhappy with the pace of the digital TV transition, and he’s scheduling a hearing to discuss it. The powerful Michigan Democrat today announced that the hearing of the committee’s telecom…
Rose to Contribute to ‘60 Minutes’
Charlie Rose is going to do for “60 Minutes” what he did for six years for the late “60 Minutes II”: contribute stories. Mr. Rose will continue to host, produce and edit “Charlie Rose,” his interview show seen on some…
Writers Strike News Roundup: Thursday, Jan. 17
Directors Guild Signs Deal With Producers The Directors Guild of America has signed a tentative contract agreement with the Alliance of Motion Picture and Television Producers today after five days of negotiations, Daily Variety reports. This news turns the heat…