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When Zombie Marketing Is Not a Good Thing: You are Fit, Active, and Have Been Able to Save a Few Bucks By the Time You’re in Your Mid-50s. So Why Is It that in the World of Television You Are Considered the Walking Dead?

A Guest Commentary by Chris Dorsey Ad agencies and media buyers so covet the 25-54 age demo that network executives are forced to program for that group of TV viewers or risk watching their ad dollars drift to those networks who do….

Leno Goes Out on Top

Best Friday Numbers Ever, But No Overall Record

CBS Orders Five More Episodes of ‘Eleventh Hour’

Five more episodes are in the works for CBS’ “Eleventh Hour,” bringing the season order to 18, the network confirmed today. “Eleventh Hour” attracts an average 12 million viewers per episode, as well as a 3.3 rating/9 share in adults…

BET’s Johnson, ION Plan Urban Network

BET founder Bob Johnson is planning to launch a new television network with ION Media Networks that would target minority and gay audiences while possibly crossing over to the Internet, the Associated Press reports. The venture, called Urban Television, has…

Chris Brown Most Demanded on VOD

Singer Chris Brown was the artist whose performances were the most requested among video-on-demand customers this year, the Associated Press reports, citing on-demand service Music Choice. Replays of Brown’s performances and interviews were requested 43 million times, the wire service…

Anchor Sexually Assaulted Before Murder

Arkansas anchorwoman Anne Pressly was sexually assaulted during the Oct. 20 attack that resulted in her death five days later, the Associated Press says, citing her parents. The 26-year-old also suffered a broken jaw during the assault, which was suspected…

’24’ Premiere Goes Four Hours

Fox will premiere its season of ’24’ with two two-hour episodes on Jan. 11 and Jan. 12 before returning to regular programming the following week, Daily Variety reports. The network on Nov. 23 will air the two-hour “24: Redemption,” which…

Fox Workers Scrooged on Party

Fox parent News Corp. has canceled its annual holiday party at New York’s Manhattan Hilton, perhaps signaling the effect of the economic downturn on TV companies, TVNewser reports. News Corp. reports fiscal first-quarter earnings later this week. —Danny King

Starz Gets TV Rights From IFC

Starz Entertainment acquired cable television broadcast rights from studios that include Lionsgate, IFC and Samuel Goldwyn Co. to premier films such as the Javier Bardem-starring “Goya’s Ghost” and “P2,” starring Rachel Nichols and Wes Bentley, Multichannel News says. Starz also…

Google, Yahoo Make Ad-Deal Concessions

Google and Yahoo amended their advertising partnership to shrink the scale of the agreement, a move aimed to appease regulators concerned about antitrust violations, the Associated Press says, citing people familiar with the process. The two Internet giants shortened the…