When Zombie Marketing Is Not a Good Thing: You are Fit, Active, and Have Been Able to Save a Few Bucks By the Time You’re in Your Mid-50s. So Why Is It that in the World of Television You Are Considered the Walking Dead?
A Guest Commentary by Chris Dorsey Ad agencies and media buyers so covet the 25-54 age demo that network executives are forced to program for that group of TV viewers or risk watching their ad dollars drift to those networks who do….