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Super Bowl Ads a Bargain?

Press Coverage Drives Major Word of Mouth, Web Traffic

A Lifetime of Drama

Under Alfano, Cable Net Aims to Boost Original Series Lineup

Online Ads Benefit From Networking

Web Video Seen Growing Despite Economy, Thanks to Aggregation

Popular Internet celebrity iJustine is preparing to introduce closed captioning to accompany her quirky online videos within the next few weeks, underscoring the growing trend of using subtitles in online video to reach wider audiences. iJustine, whose name is Justine…

Column: Who Rules New-Media Economy?

In the media business it’s often said that content is king, but perhaps that old bromide needs to be reframed in our iTunes-Amazon-Netflix-Comcast-YouTube-Veoh-Google world. In today’s far-flung universe of portals and sites and RSS feeds, could distribution be king, too?…

New Look for Bowl Coverage

More Cameras and Microphones, Fresh Angles Set

Did TV Audience Return?

Clocking the Effects of Writers Strike

Economic Woes Dent Viewers’ Ad Recall

Super Bowl Advertisers Have Reason to Worry

Feldman: The Show Must Go On

Anxiety is a common emotion at this year’s National Association of Television Program Executives conference in Las Vegas, as the shaky economy and thin station budgets threaten participation and attendance. Rick Feldman, president-CEO of NATPE, is well aware of that,…

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