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Advertisers war-sensitive

Short war, good; long war, bad.As the all-but-certain conflict looms, that’s the mantra on both Madison Avenue and Wall Street.Advertising executives facing yet another time of monumental uncertainty are consoling themselves with the hopeful thought that we’ve been here before-a…

An insecure TV season

The prospect of war is always unsettling. Whether or not an American-led coalition ever actually sets foot in Iraq, as seems likely at this time, the very prospect is already raising the national tension level and causing many to prepare…

Bush Administration Agenda: Greater Media Access

Amid rumblings of an impending war, Pentagon officials are putting the finishing touches on a precedent-blasting plan to let more than 500 journalists join U.S. troops involved in a widely anticipated military intervention in Iraq. This front-line access to combat…

Close-up: Sheila Rosenbaum

Sheila Rosenbaum has joined Universal Domestic Television as VP, development. Ms. Rosenbaum will develop first-run programming. Most recently she was executive director of development at Buena Vista Productions. While at Buena Vista she participated in the launch of “The Wayne…

NBA All-Star Game sets cable record

The NBA All-Star Game last week was a slam-dunk for TNT.Sporting an energized Michael Jordan in what is likely to be his final All-Star Game appearance, as well as a double-overtime nail-biter finish, the 2003 edition ranks as the most-watched…

New study questions news quality at O&Os

A study that claims top station groups fail to produce “quality” news-released just before the government’s media ownership meetings-is drawing criticism from members of the station community.The study, executed by the Project for Excellence in Journalism in collaboration with Princeton…

Regional rollout appeal

Twentieth Television, which successfully launched “Texas Justice,” “Good Day Live” and “Ex-treme Dating” on a national platform after trial regional rollouts, has plans to continue its test pattern.Sources said that the syndicator has several series in the works but may…

Satellite trucks go surfing

Production & Satellite Services Inc., one of the nation’s leading providers of satellite remote trucks for live news and sports coverage, has added an Internet connection for its television clients doing remotes from the field. The 17-year-old Los Angeles-based firm…

Local Listings

California’s biggest Fox stations have generated some early success in the first few days of February sweeps. For the first time, on Los Angeles’ KTTV, a Fox owned-and-operated station, its homegrown “Good Day L.A.” has beaten all 7 a.m.-to-9 a.m….

At Press Time

Fox reporters expelledLos Angeles-Iraq told Fox News Channel Friday that its four staff members in Baghdad would have to leave the country. According to the Dow Jones Business News, John Stack, the network’s VP for news gathering, said Fox News…