Ratings
see publication for the following charts:Demographic ratings: broadcast prime time, syndicationNight by night nielsen prime time ratings for the week of Dec. 30-Jan. 5Ratings for the week of Dec. 30-Jan. 5
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Profile: Jeff Stettin
Title: Senior VP, advertising sales, HotelevisionWhat is it? A national ad-supported and Nielsen-measured company that delivers via satellite nine premium cable channels as a package to upscale and luxury U.S. hotels. Recent interesting deal: For a premium beer importer Hotelevision…
Quick Takes
“Fin-syn served a purpose in its day. I believe the FCC should carefully study the marketplace today to see if the repeal actually helped motivate diversity.”Chuck Larsen, president, October Moon Television“More laws are not the answer. This is an idea…
Editorial: In reality, TV is fooling itself
Welcome to the Golden Age of Trash TV, in which the sleazy reality formula-cheap production values plus an outlandish premise equals big ratings for little cash outlay-makes life a romp for network programmers. Too good to be true? You bet…
‘ET’ spinoff ‘Insider’ getting a jump on 2004
While syndicators such as Warner Bros., Twentieth Television and Buena Vista Television are solidifying their 2003 lineups, Paramount has already got a jump on 2004 with “The Insider,” its “Entertainment Tonight” spinoff.Paramount Domestic Distribution has now sold the future strip…
Success Stories: Merchant co-ops working in scattered DMA
Hiring an Internet-only sales director in April was the key to increasing revenue for KWWL-TV, a Raycom Media-owned NBC affiliate in the Cedar Rapids-Iowa City, Iowa area.“We have had a 400 percent revenue increase on our Web site, and traffic…
‘Talent’ agents latest to seek American idols
There is an old axiom in Hollywood that it is better for talent agents to stay in the background and let the clients take the spotlight. “The Talent Agency,” from Western International, one of only a handful of weekly first-run…
Fergie talking, but are stations listening?
After the slew of deals last week sealing prime markets for the fall 2003 syndication season, industry eyes are turning to Universal’s upcoming strip “Fergie,” and observers are wondering where the future lies for the talk show hosted by the…
Guest Commentary: Media access, war by war
If reporters and cameramen are allowed to live with troops in the field in any Iraq war, that will mean our military is finally over the experience of Vietnam. That was not why the Pentagon recently decided to change the…
NAB looks to build bridges
Topping the agenda at the National Association of Broadcasters board meeting this week in La Quinta, Calif.: How to shore up the association’s legendary lobbying machine.Addressing the issue is mandatory because the man behind at least a significant part of…