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Product placement usually has a price, but until now its value was anybody’s guess.iTVX, which bills itself as the “interactive product placement network,” is a new company that intends to put dollar signs on placements in much the same way…
see publication for the following charts:Demographic ratings: broadcast prime time, syndicationNight by night nielsen prime time ratings for the week of Nov. 18-24Ratings for the week of Nov. 18-24
NBC, without meaningful competition from either CBS or Fox, handily won the November ratings race for the 11th consecutive period. “The victory is huge,” said Jeff Zucker, president of NBC Entertainment. “We won by 0.1 rating point last year; this…
Washington-EchoStar Communications and DirecTV have offered to help Cablevision Systems create a viable competitor to a merged EchoStar and DirecTV satellite TV service in order to gain government approval for the merger.The companies, in Federal Communications Commission filings made available…
The eyes of Texas soon will be joined by those of the national TV audience, if a prominent cable programming distribution company has bet right.Cable Ready, the 10-year-old distribution company that reps producers and program libraries and specializes in selling…
At this moment, there are probably more burglars inside American homes than digital video recorders. But if you listen to network executives, there’s more to fear from a TiVo than a thief. The execs say that DVRs, which are now…
The alphabet soup technologies of the cable business-VOD, SVOD and PVR-might be the flavors of the month, but high-speed Internet access is a bona fide winner. Consumer appetite for new technology has indicated that high-speed Internet and the platform that…
Cable’s early experience with video-on-demand gets a thumbs up from most system operators, programmers and consumers. It is still early in the game, however, and the success of VOD is hardly a sure thing.The idea behind it is simple. Offering…
Title: Executive VP, national sales and event marketing, ESPN/ ABC Sports Customer Marketing and Sales Recent interesting deal: “We did a deal with PepsiCo that tapped into many of the ESPN and ABC Sports assets. It included entitlement of the…
When Steve Bornstein abruptly resigned as ABC Television president last May, a lot of people in TV circles had the impression that he would not be replaced.A lot of people were wrong.Beleaguered parent The Walt Disney Co. does intend to…