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FCC Enlists AmeriCorps for DTV Outreach

The Federal Communications Commission has partnered with AmeriCorps National Civilian Community Corps on a digital transition outreach effort. Forty-nine cities believed to be less prepared for the DTV switch have been targeted for the outreach effort. AmeriCorps NCAA members will…

Fox Lines Up Summer Slate

Fox is planning a surprise-free summer this year, with no new reality show launches, at least according to the network’s current plans. As expected, off-season tentpole “So You Think You Can Dance” will once again be the centerpiece of Fox’s…

Hallmark Has Boomer Message

Hallmark Channel says its viewers may be oldies, but they’re goodies if you’re looking for households that buy consumer packaged goods. Hallmark, which aims at a baby-boomer audience, is swimming upstream with marketers and media buyers who are fixated on…

Neel Rules Airwaves for Initiative in L.A.

Move to the West Coast. Live by the beach. Learn to surf. Be named senior VP/director, national broadcast, for Initiative’s Los Angeles office. That’s a brief outline of the most recent part of Chris Neel’s career. While L.A. enjoys a…

Discovery Is ‘Doing da Vinci’

Leonardo da Vinci was one of mankind’s great inventors, dreaming up devices that were years ahead of their time. A new series on Discovery Channel will take some of Mr. da Vinci’s drawings of military weapons and breathe life into…

NCAA Basketball Scores Big Online

CBS’ on-demand coverage of NCAA March Madness college basketball has already surpassed last year’s totals in terms of unique viewers and consumption time, Multichannel News reports. CBSSports.com’s online streaming package has had 5.6 million unique visitors during the first two…

Kevin Spacey Lands American Airlines Spots

Actor Kevin Spacey stars in a new U.K. TV commercial campaign for American Airlines, the Guardian reports. The spot, directed by Michel Gondry, features Spacey’s search for the best seats in business class, the site says. While Spacey has voiced…

‘Samantha’s’ Future Undecided at ABC

Christina Applegate revealed that she is not sure what the plan is for about half of remaining episodes of her ABC sitcom “Samantha Who?,” ET Online reports. The series returns Thursday and the network will run six episodes of the…

Schram Slated to Return to ‘Monk’

Bitty Schram will return for a guest appearance during the eighth and final season of USA Network’s “Monk.” Ms. Schram was an original cast member on the show, playing Mr. Monk’s nurse Sharona Fleming. She last appeared during season three….

Willy Burkhardt Named President of Sportsman Channel

The Sportsman Channel has tapped Willy Burkhardt as president. Mr. Burkhardt will oversee the network’s programming, production and digital operations. He will continue to serve as executive vice president of InterMedia Outdoors, the parent company of the network. The appointment…