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VALENTI’S LOST CRUSADE

Jack Valenti’s announcement last week that he will resign as chairman of the Motion Picture Association of America after four decades as Hollywood’s high-profile voice in Washington brought a flurry of well-deserved accolades for his work on behalf of the…

NBC Prescribes Health Series

At a time when other distributors have stopped offering shows for first-run weekly syndication, NBC Enterprises is pumping up its lineup with the planned fall launch of “Your Total Health.”NBC Enterprises is in talks with the NBC-owned stations and others…

How the Donald Trumped TV

He applied to the small screen the tactics that made him a billionaire. Michele Greppi reports. Page 35.

May Sweeps

Carol Burnett, whose November 2001 reunion special on CBS drew nearly 30 million viewers, will reunite with castmates from her classic sketch comedy show for a CBS special tentatively slated to air during . The previous reunion special, “The Carol…

WATCH YOUR Language

The explosion of international programming on cable and satellite can be attributed in part to the 2000 U.S. Census, which helped open the floodgates for delivery of native-language programming to the U.S. mainland simply by asking people which languages they…

News Briefs

Writers, Producers Schedule TalksThe Writers Guild of America and the Alliance of Motion Picture and Television Producers announced last week that negotiations for a new contract will begin April 5. “We are prepared to meet with the companies and bargain…

Public Stations Offer DTV Plan

Public television stations are floating a proposal that would allow them to more quickly make the switch to digital broadcasting and would relieve some of the pressing financial concerns related to the changeover. They may be willing to switch to…

Scripps Tweaking Its VOD Strategy

In an effort to increase the value of the on-demand platform, Scripps Networks intends to refine the direction of its video-on-demand strategy by increasing the amount of its original content. The shift will be shepherded by new on-demand hire Kent…

STAR OF ‘SABADO’ REIGNS ON UNIVISION

How is it that a man of German-Jewish extraction wound up being just about the biggest star on Spanish-language television? Mario Kreutzberger-better known to millions of fans as Don Francisco-has for 42 years hosted “Sabado Gigante” (“Giant Saturday”), a three-hour…

National Spot Sales Disappoint

As the first quarter of 2004 comes to an end, the revenue from local television advertising across the United States appears to be off to a surprisingly weak start. The main reason is that politicians simply did not spend as…