15,322 Entries
As viewers, we all have shared in CBS’s proud heritage. Working at CBS, it’s impossible not to feel great pride knowing you are part of a company with such a great history.I’m reminded of this every time I walk the…
Are you ready for some “Zoom-zoom-zoom” with your football?Mazda Motors has reached a pre-launch integrated marketing deal with ESPN and ABC Sports for its newest model, the Mazda 6.The new Mazda hits U.S. showrooms in late January. The marketing campaign,…
We think of “Playhouse 90” as belonging to, even epitomizing, TV’s Golden Age of live drama. But this most famous of all weekly anthologies really served as a bridge between two eras: the bitter and the sweet, but not in…
The new broadcast season is almost upon us, and Optimedia International and Magna Global, two influential media agencies, have made their final picks, pans and prognostications.There’s good news for CBS, which both Magna and Optimedia predict will have three successful…
For almost anyone who loves sports on television, Tony Verna is a hero.Who?Mr. Verna, a former producer/director for CBS Sports, made history on Dec. 7, 1963. On that day he lugged a huge videotape machine from CBS’s New York studios…
Sir Howard Stringer, chairman and CEO of Sony Corp. of America since 1998 and a British knight since 1999, spent the first 30 years of his career at CBS.From 1976 to 1981 Mr. Stringer was executive producer of “CBS Reports,”…
For years, Milton Berle was known as Mr. Television. He got that moniker by becoming TV’s first superstar back in 1948. Eight years later, Mr. Berle’s reign as a TV superstar was over. But the true Mr. Television, in our…
As the licensee of WIVB-TV in Buffalo, N.Y., the longest-running CBS affiliate not owned by Viacom, LIN TV is happy to congratulate the network on its 75th anniversary. From its early days and under its current management, CBS has been…
Sept. 18, 1927-The Columbia Phonograph Broadcasting System begins broadcasting to 16 stations. The radio program consists of members of the New York City Metropolitan Opera performing “The King’s Henchmen.”Sept. 26, 1928-William S. Paley is elected president of the Columbia Broadcasting…
True story. Driving to work a few weeks ago I was convinced I had come up with an irresistible idea. As soon as I got to the office I called my top salesperson.“You’re gonna love this,” I said. “It’s a…