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The LaCrosse-Eau Claire, Wis., market has been faring well in the third quarter and has not been hit by the ad recession, partly due to a strong local economy.CBS affiliate WKBT-TV General Sales Manager Barb Pervisky said the market is…
It’s always interesting to see how the buying community reacts to shifts in selling techniques. Almost invariably, the first inclination is to eye with suspicion anything that is out of the ordinary. This is followed by a rush to shoot…
The Fall Broadcast Preview (EM, Aug. 27) was written by Michael Freeman.
AT&T Broadband, the nation’s largest cable operator, has submitted a request for information to software developers in the nascent soft-switch voice over Internet protocol industry, indicating its interest in adopting the new technology, according to cable industry insiders.The multiple system…
The tide of advertising dollars that once lifted all networks has turned. How long will that tide be out?“We’re still going to be in a fairly good marketplace for advertisers for at least another year,” said John Muszynski, executive VP…
Robert Friedman is wasting no time putting his enthusiasm for AOL TV to work in his new role as president of AOL Interactive Marketing.The former AOL TV president already is focused on cutting deals that will attract more advertisers to…
Two West Coast stations will air their weekly postgame sports shows live from ESPN Zone restaurants following ABC’s “Monday Night Football” on Sept. 10.In Las Vegas, Journal Broadcast Group-owned ABC affiliate KTNV-TV will broadcast its “Monday Night Quarterback” from the…
“Short of a gun barrel and a tire iron, I don’t think Connie Chung could have done a better job. It’s easy … to think of other follow-up questions; for example, he kept saying, `I made mistakes.’ OK, name one…
Advertising-supported cable’s summertime growth rate is nearly back up to pre-“Survivor” and “Millionaire” levels, while Lifetime Television continues to have the time of its ratings life this summer.Ad-supported cable’s aggregate prime-time household rating for the summer was 26.7, up 9.4…
Sony Electronics taps NDS for conditional accessSony Electronics chose British interactive television technology developer NDS to provide the conditional access solution for cable systems that deploy its DHG-M55CB set-top box. Cablevision Systems Corp., the nation’s seventh-largest cable operator, has ordered…