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Hollywood Notes

McGowan joins `Charmed’ castRose McGowan, who gained stardom as a sexy victim in the horror film spoof “Scream,” has been cast in the The WB’s “Charmed,” filling the void created when series regular Shannen Doherty was released last month. Ms….

Viacom Rx for Pfizer

Pfizer is discussing an integrated marketing pact with Viacom Plus that would be worth more than $100 million.Lead steed on the deal would be CBS, where Viagra and Celebrex maker Pfizer (including Warner Lambert) spent about $78 million last year,…

The Insider

Shhhhhh! Consultant at workSpeaking of secret weapons, ABC has quietly hired itself a marketing and synergy consultant to help raise and otherwise buff the network’s brands. Genial Joe Armstrong has a twang that sounds as if he has just left…

Ratings-tracker Navic joins Scientific-Atlanta program

Navic Networks is aiming to become one of the first television ratings systems that tracks TV viewing patterns through cable customers’ set-top boxes.If successful, the venture-backed audience measurement upstart will take a slice of the ratings pie that has so…

Server-based video’s solution

Cable industry video server suppliers Concurrent Computer and nCube are in talks with personal video software licensor Metabyte about a partnership, hoping the pact will quell the resistance they face from the television programming and advertising industries.nCube and Concurrent are…

In the heat of the meeting

Russ Krasnoff considers himself a lucky man.The president of programming and production at Columbia TriStar Television Distribution sits in his corner office early one Tuesday morning awaiting the start of a rapid succession of meetings during the thick of development…

Mandatory dual must-carry is `a lost cause’

Calling for a time-out in its longtime campaign to force cable operators to carry the analog and digital signals of television stations, the National Association of Broadcasters last week said it is searching for a new game plan.An NAB spokesman…

Hollings could cramp Murdoch’s style

If history is any guide, media mogul Rupert Murdoch may be in for some rough regulatory treatment now that Sen. Ernest Hollings, D-S.C., is the new cop on the communications beat.Back in 1987, at the behest of Sen. Edward Kennedy,…

It’s nervous time for UPN execs

First, UPN President and CEO Dean Valentine must decide how to fill the vacancy left when his top entertainment executive, Tom Nunan, leaves some time this summer.Then Mr. Valentine and his new entertainment chief must develop a hit and a…

Local Listings

Buffalo town meeting a winnerWith 37 murders committed in Buffalo during the first half of this year, ABC affiliate WKBW-TV, Buffalo, pre-empted one hour of prime-time programming June 6 to air a town meeting dubbed “Taking Back the Streets.” The…