Hi-Def Television: DirecTV Plans Hi-Def Impact
Satellite Operator Expanding Into HD With 1,650 Local and National Channels by 2007
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A Roar of Approval for Harry Sloan
When NBC Universal’s Sci Fi Channel last week ordered a 10th season of “Stargate SG-1” (the fifth on Sci Fi) and a third cycle of its spinoff “Stargate Atlantis,” it was a rare bit of good news for the new…
Best TV Ads Are Often the Simplest
Wendy’s Famous ‘Where’s the Beef?’ Campaign Exemplifies the Right Way to Approach a Marketing Effort
Black Arrow Targets Shifted Ads
Creation of DiMA Group Prepares to Test Software That Manages Spots in On-Demand World
VOD in Marketing Mix
National Geographic’s On-Demand Strategy Stars Unique Content
Hi-Def Television: ’06 HDTV Sales to Outpace Analog
Sales of high-definition TV sets in 2006 will for the first time outpace the number of analog sets sold, according to the Consumer Electronics Association, which predicts that retailers will sell 12.1 million analog sets and 16.3 million HD sets…
Hi-Def Television: More HD on the Way From Cable
Networks Building Content, Channels Featuring Women’s Interests and Music
Hi-Def Television: What You Need to Know About the Hi-def World
High-definition TV has been available in the U.S. since 1998, but it is now gaining ground for two reasons: the government and flat-panel TVs. Both houses of Congress are advancing proposals that set deadlines at the end of 2008 or…
DTV Bill Asks Stations for $5 Bil in Ads
Digital TV Legislation Requires Broadcasters to Air Two 60-Second Spots a Day for a Year
DVDs Surge as Back-End TV Market
Series Sales on Disc Begin to Transform Economic Model of Television Business