Reaching Latinos: Agencies Update Ad Approach
Creativity, Sensibility Are What Matter as Latino, Anglo Firms Vie
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Fine Living Venture Tests Web Potential
Network Hopes Show Will Generate Revenue via Vacation Bookings
Reaching Latinos: Breaking Down the Market Myths
To Reach Latino Viewers, Separate Fact From Fiction
Tech Briefs: Young-Skewing Nets Best for ITV
Initial data from Hyundai’s media agency Carat indicates that younger-skewing networks were the best hosts for interactive ads from Hyundai dealers that ran on the Cox Phoenix system this summer. Viewers could use their remote controls to request more information…
Wanted Red!!!!! Abating
Cliché of the day: Some reporters will do anything for a story. Take Bill Geist, who is Mr. Wry-te to fans of CBS News’ “Sunday Morning.” Mr. Geist didn’t just submit to the “Trading Spaces” experience-which starts with rolling over…
Innovation Scarce in Fall Ad Campaigns
Use TV’s Momentum as Opportunity to Up the Creative Ante
DIY Goes Online to Promote Itself
Network Using Banner Ads to Steer Traffic to Shows
Flavor Flav to Do VH1 Reality Show
Format Has Rapper Seeking Romance
Google Restarts Its Video Search Engine
Web Giant Extends Olive Branch in Bid for Television Content Rights
MTV’s Cameras Go to High School
Net Following Alabama Football Team