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HBO Leads Creative Arts Emmys

HBO’s biopic “The Life and Death of Peter Sellers” and its neo-Western drama “Deadwood” led the 2005 Primetime Creative Arts Emmy Awards on Sunday night. “Sellers” took six trophies and “Deadwood” won five, contributing to HBO’s 20 overall wins.ABC was…

HBO Renews ‘Rome’ for Second Season

HBO renewed its drama “Rome” for a second season, the network said Monday. Production of the 12-episode second season will begin next March, with the debut set for fall 2006. The first season launched Aug. 28.

Madison’s WISC Calling With Content

Station One of the First on Local Level to Offer Video of News, Sports, Weather Over Cellphones

Reaching Latinos: Budweiser Sponsor of Soccer Beamed to Bars

By Laurel WentzAdvertising Age Anheuser-Busch knows that for the die-hard Latino futbol fan, the World Cup can never start too early.That’s why, months before Univision begins its all-soccer-all-the-time World Cup 2006 coverage across the Spanish-language network’s three channels, Budweiser is…

Reaching Latinos: Target Demos: Moms, Youths

Marketers Follow the Money, Set Sights on Young Adults and Latina Heads of Household

Reaching Latinos: The Telenovela Flexes Muscles

Popular Genre Remains at Center of Programming Strategies for U.S.

Reaching Latinos: Winning the Fight for CPM Equality

By J. Russell A 1999 Federal Communications Commission study found that revenues for minority broadcasters were 63 percent lower than for their nonminority competitors. The primary reason was “minority discounts.” In short, advertisers paid less money to reach blacks and…

Revolution in VOD Ads

Music Choice Says Advertisers Pay Only for Spots Viewed

Some Journalists Shine in Disaster

As the story of Hurricane Katrina got bigger and bleaker, TV journalists’ work got better. For TV news aficionados, that meant some silver linings amid a dark cloud of tragic circumstances and devastation. Legions of correspondents and anchors who have…

Walter Kaitz Foundation Dinner: Honoring Those Who Advocate

Foundation Creates New Awards That Recognize Achievers