WB, Yahoo! Offer ‘Super’ Preview
Deal for Drama to Premiere Online Second of Its Kind
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Edgy Slant to Fox Rebranding
Network Unleashes New On-Air Campaign to Convey Sexy, Rebellious Image
‘Extra’ Heads to Sin City
Newsmag Opens Las Vegas Bureau, Folds In ‘Justice’
HBO Hot For ‘Cathouse’
Brothel-Based Docu-Soap Headed for Second Season
Initiative’s Heard the Word
UPN’s ‘Chris’ Receiving Best Buzz
‘Danza’ Signs New EPs for Season 2
Show Will Emphasize Live Status
Adult Swim Puts Episodes on Web
Friday Night Fix Expected to Boost Cable Net
News Briefs: Four A’s Study: Ratings Drop During Many Ads
A new study may provide more ammunition for advertisers that complain that television commercials are overpriced. The report, released last week by the American Association of Advertising Agencies, or Four A’s, found that on average ratings for national commercials across…
No Antitrust Fears in Satellite Merger
Giant Firm Seen as Rival to Telcos
Recent Deals Spark Interest in TV Stations
Acme and Equity Possible Sellers