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Comcast Isn’t Playing Around With Hockey

When fledgling Fox Broadcasting stunned competitors in 1993 by snagging a portion of National Football League television rights for $1.58 billion over four years, about 50 percent higher than what CBS paid under the previous contract, many critics said the…

A&E, MasterCard in Ad Pact

Credit Company to Sponsor ‘Random 1’

Asian Net AZN Signs NBA Deal

Reality Show, Doc Series in Works

DirecTV Pushing HD Options

Firm Rushes Wide Range of New Offerings to Meet Holidays

FX Acquires TV Rights to Films

Estimates Put Deal for 12 Fox Movies at $70M Minimum

TV Continues to Lag on Diversity

New GLAAD Study Finds Little Progress in Prime Time

News Briefs: Stewart Previews ‘Apprentice’ for Press

Annie Lennox’s “Sweet Dreams” will be the theme song for “The Apprentice: Martha Stewart,” Ms. Stewart revealed last week during a press conference she and the show’s executive producer Mark Burnett held in Manhattan. The pair, who also are collaborating…

Sister Cable Nets to Repurpose All 6 New NBC Series

NBC Universal plans to give all six of its new prime-time NBC shows extra exposure on its cable channels at the beginning of their runs this fall.“Surface” will get play on Sci Fi Channel; “E-Ring” and “Three Wishes” will be…

Big 6 Promotion Stunts

Each of the networks is pulling some unique stunts to get its shows launched. Here are a few highlights.ABCAt ABC a priority is bringing back last season’s hits “Desperate Housewives” and “Lost” in a big way, said Mike Benson, senior…

Daniels Aims to Draw Guys Lifetime’s Way

Program Chief Is Cohen’s First Big Hire