Alien Promo Power
Networks Plot Marketing Strategies to Differentiate Similar Sci-Fi Series
Author Page
15,322 Entries
Bradley Lauded for His Lifetime of Journalism
NABJ Award Goes to ’60 Minutes’ Stalwart
Martin’s Majority Rule in Sight
Republican Nominees to FCC Expected Soon, Clearing a Path for Chairman’s Aggressive Agenda
McDonald’s Lovin’ Its New Model
Burger Empire Commits to Youth-Oriented ‘Brand Journalism’ Approach to Advertising and Sees Results
Supreme Court Nominee Media-Savvy
John Roberts Jr., President Bush’s Supreme Court nominee, has shown himself to be media-savvy throughout his career. As an attorney, his client list included News Corp. and NBC. He also dealt with media issues as deputy solicitor general in the…
Tivo Signs Five Brands to Ad pact
Includes Direct Response
TNT Likes ‘West’s’ Performance
Net Deems Summer Series a Success Despite Ratings Dropoff
Travel Ready to Fly With ‘School’
Network Orders 18 Episodes of Docu-Soap Reality Series
Wall St. Calm After Unexpected Exit
Lachlan Resigns News Corp. Post
Best Summer Yet for Cable Ratings
Scripted Series Fueling Lead Over Broadcast in Audience