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USA Network: 25 Years: Wrestling Characters Fit the Branding Strategy

By Lee Hall When World Wrestling Entertainment’s “Monday Night Raw” returns to USA Network in October after a five-year absence, it creates a tailor-made complement to the network’s new “Characters Welcome” branding strategy.“WWE as a franchise is really all about…

Sweeney Rallies Promo Troops

| Marketing | Exec Says Marketing More Vital Now Than Ever

Buena Vista Clears ‘Scrubs’ for 2006

| Syndication | Comedy Sold in Top Markets

Moriarity Takes on ‘Tyra Banks’

| Syndication | Telepictures Hires Executive Producer for Fall Talk Strip

New CPB Head has PR, Political Background

Patricia de Stacy Harrison, the new president and CEO of the Corporation for Public Broadcasting, doesn’t bring a background in news or public television or radio to her new post. However, she does bring a record as Republican partisan and…

PBS Battle Heads to Senate

After House Restores Funding, Critics Charge Efforts to Reshape Public Television Continue

Prices Off For Syndie In Upfront

NBC Takes Cuts in Stride

‘Reba’ The WB’s 1st Syndie Star

Network Flexes Muscles With Deal That Pre-Empts Earlier Station Sales

Spike in a ‘Holding Pattern’ While Stern Mulls Offer

| Cable | Network Receptive to Top-Rated Show Dropped by E!

Miss America May Transfer to Cable

| Cable | WE, Country Music Nets Bid for Pageant, but Want Changes