15,322 Entries
By Wayne Karrfalt Special to TelevisionWeek At a time when high gas prices and sluggish automobile sales are adversely affecting local ad spending, San Diego’s new interconnect has seen a 9 percent bump in national and regional sales so far…
While Pressure on Studios to Co-Produce Eases, Bigger Is Still Better in Prime Time
Though the consolidation wave that has taken the cable industry by storm in recent months has left the largest designated market area-New York-largely unaffected, the three cable operators doing local advertising sales business there are embracing change, adjusting to market…
Study Indicates Subscriber Drain May Hurt Satellite More Than Cable
Campaign Management Tools Optimize Inventory
One-Stop Shopping Ability Brings Parity With Broadcasters
| Networks | ABC Presentation Upbeat; Fox Advisory Board Mum
By Wayne KarrfaltSpecial to TelevisionWeek The Los Angeles market probably stands to gain the most when the dust settles from the cable industry’s latest megamerger, industry observers said. While the nation’s second-largest DMA has benefited by being interconnected by the…
| Syndication | Newsmagazine Bucks Overall Downward Ratings Trend
The networks’ upfront week is an annual exercise in information overload after which unanswered questions inevitably linger. Following are TelevisionWeek’s answers to some of the more pressing mysteries. Q: Where will the next hit comedy come from? A: Judging by…