15,322 Entries
Searching for a different approach to reaching consumers, several local advertisers in the Albuquerque, N.M., designated market area signed on to sponsor “Get Schooled,” a touring affiliate ad sales promotion modeled after the “American Idol” competition. But instead of crooning…
| Ratings | Competition for 18-49 Demo Culminates in May Sweeps
| Sports | ABC, NBC Face Programming and Ad Sales Changes With Football Shuffle
While NBC was making big changes behind the scenes last week in an attempt to shore “Today,” its once-sacred cash cow, fast-gaining morning news competitor “Good Morning America” was wrapping up a new deal to give popular newsreader Robin Roberts…
Players Vie for Records
Biggest Battle of the Bands Brews Amid Morning Newscasts
Automaker Spends $2 Million to $3 Million as Sole Sponsor of TNT Original Drama’s Premiere
| Finance | VOD Spirit Is Willing, but Bottom Line, Subs May Be Weak
Net Also Sets ‘Beauty Queens’ Docu-Soap; Slate Takes Similar Path to A&E’s
Last year, advertisers angry about double-digit increases in the cost of commercials on the broadcast networks looked to make changes in how the upfront was done.The head of one of the major media-buying agencies, David Verklin of Carat, took the…