15,322 Entries
Starting his career in television as a news producer for Fox Entertainment News dovetailed well with Chris Coelen’s current gig as alternative television chief at United Talent Agency.While at Fox, Mr. Coelen helped put together news packages on the business…
When Dave Wirtschafter graduated college his parents got him a subscription to The New Yorker magazine, and he has kept it up ever since. He has always considered it one of the most prestigious magazines in the world and a…
Like TV Networks, Agencies Now Take Genre Seriously
Sales reps at KDUH-TV in Scottsbluff, Neb., had a hard time luring some radio advertisers over to TV until they presented a summer tourism package for the 2004 season.For small-business advertisers in this part of the 196th-ranked Cheyenne, Wyo.-Scottsbluff designated…
Court TV recently used a crystal ball to predict the future of some of its affiliate partners and reinforce its forensics brand, as well as promote a TV series.The New York-based cable network’s promotional event Psych-Out brought real-life psychics to…
Turner’s Wakshlag Predicts Broadcast Nets Will Never Again Hold HH Sweeps Dominance
Viewing Climbs 11Percent, but Media Execs Complain Study Fails to Include Niche Groups
30-Second ‘Stories’ Run With Conventional Spots, Carry Automaker’s and Net’s Brands
Big Moves Make Large Companies’ Stocks More Appealing
Cabler Touts Original Programming, Integrated Marketing for Upfront