SNTA Preview: Syndie Gaining Respect
Growing Audiences Boost Segment’s Outlook
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Engaging Consumers Outside of TV
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SNTA Preview: Bob Cesa
By Wayne Karrfalt Special to TelevisionWeek Twentieth Television will have its hands full at this year’s Syndicated Network Television Association conference, introducing media buyers to three new syndicated shows and two new off-net launches, said Bob Cesa, the company’s executive…
SNTA Preview: Confab to Tout Syndie Growth
Syndication Day Organizers Plan to Reach Out to Media Planners
SNTA Preview: Marc Hirsch
By Lee Alan HillSpecial to TelevisionWeek Marc Hirsch, president of Paramount Advertiser Services, said he’s frustrated that the success of syndication seems to attract less publicity than that of cable.“I saw a big story saying how the National Geographic Network…
SNTA Preview: Mitch Burg
When the SNTA was in the market for a new president, Chairman Howard Levy knew just what the organization needed: “Somebody who understood the media planning world, who could speak the language planners need to hear, in order to tell…
SNTA Preview: Research Findings Benefit Industry
By Lee HallSpecial to TelevisionWeek These are the salad days for the people who do research for the Syndicated Network Television Association.While broadcasters and their cable counterparts talk up ratings, reach and frequency, the SNTA focuses its paltry (by comparison)…
Newsmaker Shows’ Most-Watched Editions
(Since March 2004) “Meet the Press,” NBCViewers: 5.1 millionEdition: A report on the progress of the election in Iraq, Jan. 30, 2005“Face the Nation,” CBSViewers: 3.9 million Edition: Sen. John McCain, R-Ariz., and John Negroponte, U.S. ambassador to Iraq, Jan….