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Tilting at Windmills

The word “amigo” means “friend” in Spanish. It is also the first half of the name veteran Hollywood publicist Julian Myers has chosen for the proposed national holiday he calls Amigo Day, to be celebrated on the first Sunday of…

Wal-Mart in Promo Deal With TV One

| Advertising | Retailer Touts ‘Buffalo Soldiers’

Bush Seeks Spectrum Fees

| Regulation | President Floats Plan to Speed Stations’ Digital Conversion

CBS Spends on ‘Raymond’ Finale

| Network | Campaign Includes Online Voting for Favorite Episode

Cohen Heading New Group for Initiative

| Marketing | Exec to Hone Branding Strategies

Nielsen Studies Extended Home

| Ratings | Campus-Viewing Report to Be Issued

Pilot Projects Call Vets Back to Series

| Programming | Noth Returns to ‘Law & Order’ Franchise; ‘Sex’s’ Davis Joins ‘Soccer Moms’

Discovery Tailors Make-Goods

TLC Parent Responds to Ratings Shortfall; New GM Named

FCC Rejects NAB’s Digital Must-Carry Proposal

In a blow to broadcasters, the Federal Communications Commission voted 4-1 last week to reject a National Association of Broadcasters proposal that would have required cable operators to carry all of the programming streams broadcast on digital. Under the agency’s…

WB Orders 10th Season of ‘Heaven’

Family Drama Sets Record